Communication Representative – Digital Communications


FirstEnergy at a Glance
We are a forward-thinking electric utility powered by a diverse team of employees committed to making customers lives brighter, the environment better and our communities stronger.
FirstEnergy (NYSE: FE) is dedicated to integrity, safety, reliability and operational excellence. Headquartered in Akron, Ohio, FirstEnergy includes one of the nations largest investor-owned electric systems, more than 24,000 miles of transmission lines that connect the Midwest and Mid-Atlantic regions, and a regulated generating fleet with a total capacity of more than 3,500 megawatts.
About the Opportunity
This is an open position with FirstEnergy Service Company, a subsidiary of FirstEnergy Corp. [SC00]
The Communications Representative, Digital Communications, is responsible for helping to execute the vision and strategy of FirstEnergys digital channels, including web, email and social media. This position will play a key role in the redesign of FirstEnergys website, helping to translate the digital strategy into actionable tasks and overseeing a website backlog to ensure work is completed on schedule.
The Communications Representative will assist the Supervisor, Digital Communications, in delivering on the planned roadmap for the redesign of FirstEnergys website. This role will work closely with cross-functional teams, including the Digital Factory, Customer Experience and IT, to help plan and prioritize web features, ensuring that they align with the digital strategy and brand standards and drive continuous improvement. This role will also support execution of email and social media communications, helping to create consistency across digital channels, improve the customer experience and meet business objectives.
The successful candidate will have an agile and innovative mindset, embrace transparency and adaptability, and possess a passion to challenge the status-quo. The ability to drive change and motivate others is key to thriving in this position. Success in this role will require critical thinking, data analysis, communication and long-term strategic planning.
This position reports to the Supervisor, Digital Communications, in the Communications & Branding department. While the reporting location for the position is in Akron, Ohio, the ideal candidate may work remotely.
Responsibilities include:
Serve as a Product Owner (PO) for the Digital Communications team, ensuring actionable tasks are defined, mapped to the digital strategy and executed
Create, maintain and prioritize the website backlog for the Digital Communications team
Develop and streamline internal processes for the Digital Communications team and manage the tools required for these processes, including detailed process mapping
Collaborates with web designers, developers and IT to help achieve a best-in-class digital experience
Serves as the primary point of contact between cross-functional teams for planning of website work and eliminates conflicting priorities to the best of their ability
Understands how to use multiple sources of data to help drive strategy
Ensure that customers have a consistent experience when interacting with FirstEnergys digital channels
Organizing, editing and writing content for all digital channels
Develop and maintain a database of digital assets for use across various channels, including social media, website and marketing campaigns
Engage in reviewing and releasing website content, including identifying communications/marketing needs and success factors and regularly engaging stakeholders
Keeps the Supervisor, Digital Communications informed of all important milestones, risks and key decisions
Design, develop and implement high-quality content and customerApply here: