Marketing Campaign Technologist


ADP is hiring a Marketing Campaign Technologist.

In this position, you will be responsible for leading and implementing the technical execution of developing and deploying personalized omnichannel digital/demand generation and lead nurture journeys that optimize audience engagement, leads, and sales pipeline leveraging a diversified digital marketing technology stack, utilizing various capabilities within Salesforce Marketing Cloud Personalization, Marketing Cloud Engagement and Oracle Eloqua. This role requires extensive hands-on technical expertise and will involve continuous collaboration with internal leaders, stakeholders, strategists, and consultants to gather requirements. The ideal candidate must possess strong written and verbal communication skills, the ability to interact with others of varying skill sets and competencies both virtually and face-to-face and meet or exceed project timelines and expectations in a complex, fast-paced, and results-driven environment.

Key Responsibilities:

Partner with stakeholders across various functional teams to develop, deploy, maintain, measure, and optimize personalized omnichannel digital marketing campaigns.

Work with data scientists, audience sizing practitioners, sales/marketing operations, ad tech, analytics, and others to develop, activate, and optimize comprehensive digital marketing experiences.

Create, integrate, or incorporate landing pages, forms, emails, SMS, advertising media, in-app push notifications, chat, and other digital properties (static assets, images, videos, dynamic content, web) into campaigns.

Proactively shape and improve best practices, methods, techniques, tactics, and strategies that help optimize audience experience, visitor engagement, and conversion outcomes.


Technical/Professional Requirements:

3-5 years Salesforce Marketing Cloud expertise (Interaction Studio Personalization, Journey Builder, Account Engagement, Automation Studio, Email/Ad/Mobile Studio, Content/Contact/Analytics Builder).

Exposure or direct experience with Salesforce Data Cloud.

Direct experience creating scoring thresholds in Interaction Studio.

Experience developing journeys dependent on Interaction Studio scoring.

Strong understanding of audience segmentation and omnichannel audience targeting and personalization.

Creating and maintaining Data Extensions and using Automation Studio and API triggers.

Strong working knowledge of SQL and its interrelationship with Marketing Cloud.

Strong understanding of contact entry/exit criteria.

Solid experience developing and leveraging AMPScript.

Working familiarity with JavaScript, jQuery, JSON, and SSJS.

Exposure to or working familiarity with AWS, Tableau, Google Analytics, Demandbase, and Bombora.

Other Preferred/Desirable Skills and Experience:

Technical working familiarity or direct experience with Oracle/Eloqua campaign and program development.

Thrives in a creative environment and enjoys developing meaningful solutions.

Comfortable with ambiguity – a self-starter with an entrepreneurial spirit.

A high degree of personal initiative, results-oriented, strong sense of integrity and self-accountability.

Proactively reaches across internal functional groups (product, sales, sales operations, etc.) to maintain and strengthen partnerships and improve processes.

Strong project management skills and e xperience or exposure to agile marketing concepts and principles.

A college degree is great but not required. Whats more important is having the skills to do the job. Other acceptable experiences could include:

Relevant work experience in marketing.

Military Experience…

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is $70,100.00 – $142,200.00 / Year

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click to learn more about ADPs culture and our full set of values.