Director, HCP Marketing – gMG
At Horizon Therapeutics, we define success by the number of lives touched, lives changed, and lives saved. Our global biotechnology company is made up of agile, out-of-the-box thinkers with a focus on delivering breakthrough medicines to those living with rare, autoimmune, and severe inflammatory diseases. This is the heart of our global mission. Start a career that enables you to live up to your potential and help others live up to theirs. Join us.
The exceptional support we provide patients and communities equally extends to our employees. We offer industry-leading and award-winning benefits, compensation and rewards programs that positively impact all areas of our employees’ personal and professional lives.
The Director, HCP Marketing – gMG will lead the professional marketing efforts related to the launch of UPLIZNA in Generalized Myasthenia Gravis (“gMG”) in the United States. gMG is a rare, chronic, autoimmune neuromuscular disorder that can cause extreme fatigue and muscle weakness, impacting a person’s ability to engage in everyday activities. Responsibilities include defining brand positioning in this new indication, co-creating unbranded and branded messaging and core materials with the international team to ensure an aligned global approach, and implementing the brand strategy across all launch tactics. Role will involve significant cross-functional collaboration.
Lead implementation of the brand strategy for professional marketing of UPLIZNA to key prescribers (neuromuscular specialists, general neurologists) as well as referral stakeholders through development of highly effective branded and unbranded promotional materials, including sales force tools, media assets and booth displays. Work with cross-functional launch team to prepare the market and product to ensure launch readiness.
Collaborate with international marketing team to develop core messages and materials which can be localized across targeted launch markets.
Demonstrate a comprehensive understanding of the disease state, competitive landscape, and therapeutic management of the new indication.
Manage and enhance external relationships with thought leaders, community practitioners, and strategic business partners.
Develop understanding of institutional segmentation, create profiling and on-boarding strategy and implementation plans working cross functionally with launch team to understand uptake and prepared launch readiness.
Contribute to the development of the annual brand plan with responsibility for defining and executing key areas within the associated tactical plans. Effectively execute all brand strategies to consistently meet or exceed the brands business goals.
Collaborate with Market Research to develop and implement the market research plan. Maintains an in-depth knowledge of competitive activity and market dynamics that can affect the product’s development.
Leverage brand insights to inform segmentation, channel mix preferences, and targeting of customer segments.
Effectively and consistently execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and answer business objectives. Manage project timelines and budgets including development of work plans and routing of all promotional materials through medical, regulatory and legal review
Manage external partners (ad agency, meeting planners, market researchers & consultants) to ensure integration and consistency of strategies, message and tactics. Negotiate with vendors and drive optimal value for brand. Work closely with contracts, pharmacovigilance, and compliance on Master Services Agreements, work orders, and contractual agreements.
Gain feedback on and track marketing program effectiveness and continuously strive to optimize marketing programs
Contribute to a culture of collaboration, transparency, and patient-centricity within the gMG launch team
Qualifications and Skills Required
Bachelor’s degree required. MBA (or equivalent, e.g., PharmD) preferred
10 years of experience in commercial roles in the biopharmaceutical industry
Experience in pharmaceutical product launch planning and execution strongly preferred
Experience in rare disease strongly preferred
Experience with neurology, especially neuromuscular disorders, preferred
Previous experience with infused medicines and understanding of buy and bill dynamics and landscape, preferred
Experience working with multiple projects and managing multiple external vendors
Requires approximately 25% travel, including some overnight and weekend commitments.
Must have strong planning, project management, communication, and organization skills
Strong interpersonal skills, with demonstrated ability to lead and influence cross-functional teams as well as direct reports
Understanding of the principles of brand management, including brand positioning, messaging & overall campaign execution
Team orientation a must
Proficient in Microsoft Office Suite
Exceptional communications skills and professional, proactive demeanor
Excellent written and verbal communication skills
Transparency: We value collaboration. Trusting teach other and tackling tough challenges can make a powerful difference.
Accountability: We do what’s right for our patient communities through quality decisions and owning our successes and failures.
Growth: We fiercely innovate and evolve to better ourselves, our communities and our patients.
These three values come to life through our five Leadership Expectations that apply to all Horizon employees
Enterprise Mindset: Look beyond one’s team, brand or function to see the broader company and external perspective
Exhibit Intellectual Curiosity: Seek to understand what you do not know; ask the right questions of the right people and sources
Ensure Accountability and Courage: Step up to address difficult issues and hold self and others accountable to commitments
Embrace Diverse Perspectives: Welcome others with a respectful attitude; integrate diverse perspectives into ways of working
Develop Talent: Provide feedback, coaching and mentorship to help others be more effective in their role
At Horizon, we know that disease does not discriminate. We embrace the bold ideas of one another, foster a sense of belonging, and value inclusion. We attract and develop diverse talent because we believe that when people from different backgrounds and life experiences come together, we make lives better.
Horizon intends that all qualified applications are given equal opportunity, and that selection decisions be based on job-related factors. We do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristics protected by law.
Horizon is focused on the discovery, development and commercialization of medicines that address critical needs for people impacted by rare, autoimmune and severe inflammatory diseases. Our pipeline is purposeful: We apply scientific expertise and courage to bring clinically meaningful therapies to patients. We believe science and compassion must work together to transform lives. For more information on how we go to incredible lengths to impact lives, visit www.horizontherapeutics.com .